February 3, 2021 Reading Time: 2 minutes

Sales of light vehicles totaled 16.6 million at an annual rate in January, slightly above the 16.3 million pace in December and the fourth month out of the last five back in the 16 to 18 million range. Unit sales plunged in March and April to 11.4 million and 8.7 million annual rates, respectively (see top chart). The pace of sales in April was the lowest on record since this data series began in 1976 and follows a run of 72 months in the 16 to 18 million range from March 2014 through February 2020.

For the month of January, light-truck sales totaled 12.9 million at an annual rate versus a 12.6 million rate in December but well ahead of the 6.7 million rate in April. Car sales posted a modest gain, rising to a 3.7 annual rate versus 3.6 in December and 2.0 in April (see top chart).

The light-truck share stood at 77.7 percent for January, below the 77.9 percent record high in May, but still completely dominating the car share of 22.3 percent. The dominant share of light-trucks continues a long-term trend. As recently as February 2013, the split between cars and light-trucks (SUVs and pick-up trucks) was about even, with both segments selling about 7.8 million at an annual rate.

Breaking down sales by origin of assembly, sales of domestic vehicles rose to 10.1 million units versus 9.9 million in December while imports rose to 3.7 million versus 3.6 million in December (see top of second chart). The domestic share came in at 76.9 percent in January versus 77.6 in December (see bottom of second chart). While the share of domestic sales has held relatively steady when compared to the rising trend in the share of light trucks, there has been some weakness in recent years with the average share since 2017 coming in at 77.2 percent versus an average share of 78.3 from 2012 through 2016 (see bottom of second chart). If the economic chaos of 2020 is excluded, the average remains at 77.2 percent for 2017 through 2019.

Robert Hughes

Bob Hughes

Robert Hughes joined AIER in 2013 following more than 25 years in economic and financial markets research on Wall Street. Bob was formerly the head of Global Equity Strategy for Brown Brothers Harriman, where he developed equity investment strategy combining top-down macro analysis with bottom-up fundamentals.

Prior to BBH, Bob was a Senior Equity Strategist for State Street Global Markets, Senior Economic Strategist with Prudential Equity Group and Senior Economist and Financial Markets Analyst for Citicorp Investment Services. Bob has a MA in economics from Fordham University and a BS in business from Lehigh University.

Get notified of new articles from Robert Hughes and AIER.
AIER - American Institute for Economic Research

250 Division Street | PO Box 1000
Great Barrington, MA 01230-1000

Contact AIER
Telephone: 1-888-528-1216 | Fax: 1-413-528-0103

Press and other media outlets contact
888-528-1216
[email protected]

Editorial Policy

This work is licensed under a 
Creative Commons Attribution 4.0 International License,
except where copyright is otherwise reserved.

© 2021 American Institute for Economic Research
Privacy Policy

AIER is a 501(c)(3) Nonprofit
registered in the US under EIN: 04-2121305