There Will Be an American Auto Industry, but… PDF Print E-mail
Written by Jerry Flint   
Thursday, 16 April 2009 00:00

President Obama wants to preserve an American automobile industry. Well, here’s good news for him. There will be an American-owned to industry in the future. Absolutely. It will be named The Ford Motor Company. Most of the car plants here will be foreign-owned, but Ford will keep our flag flying.

Now everything is still in a state of flux. General Motors may go bankrupt. Chrysler may be bought by foreigners. Car sales are still terrible and the President’s Office of People-Who-Are-Smarter-Than-You (thank you David Brooks of The New York Times for discovering that office) still mistakenly thinks the American people will line up to buy tiny but terribly expensive electric cars that won’t run far and take hours to recharge.

Thus what I’m predicting could change. But we are beginning to get an idea of what will happen to this major industry.

Auto industries are different. Yes, they create jobs, but more than that, they seem to create a sense of national pride. Great Britain allowed its home industry to die and the nation survived. Windsor Castle still stands. Britain’s car plants today are owned by Japanese, Americans, and Indians (Tata of India makes its Jaguars and Land Rovers there). But most nations protect their autos. Even Russia is spending to save the producer of its Ladas. Japan and German will act, too. It’s not just the factory jobs. The industry provides work for designers and engineers, creates factory technology, and puts our science to work in practical ways, such as sensors that determine that a crash is coming and tighten our seat belts.

So what will happen to the industry in the U.S? Today we aren’t sure that this year’s sales will reach 10 million. Sales will grow again, but it will take years before they reach the 17 million peak of a decade ago, or climb above it. Our domestically owned industry will control but 25 to 30 percent of the business in a few years. That’s all, but it will exist. General Motors, whether it avoids bankruptcy or not, probably will control only 10 percent of the market. Cadillac and Chevrolet will be all that remains of the once-mighty lineup. The company will be a vassal of the government and live off government business. It’s reasonable to figure that the loans being made today—the total will be $30 billion soon enough—will never be repaid. 

It is always possible that some new Moses will arise to lead GM out of the wilderness. After all, GM was not created by bureaucrats but by heroes: Alfred Durant, the speculator who dreamed it up; Alfred Sloan, who made GM into a corporate machine that worked; Charles Kettering, the inventor who made cars practical, and dynamos such as Charlie Nash and Walter Chrysler (yes, Nash and Chrysler worked for General Motors before they broke away and founded their own companies) who built the cars.

But these aren’t the types we would expect that President’s Office of People-Who-Are-Smarter-Than-You to pick to lead the company.  So we should expect many years of struggle under the government thumb.

Chrysler has been told by the government that it can’t exist alone and to merge into Italian Fiat or go bankrupt. This is strange thinking: Chrysler probably is easier to salvage than GM. The idea behind selling the company to Fiat is so it will be saved by building small, Fiat-type cars. It would take two-three years to engineer the cars and tool the plants here. But if Chrysler could survive two-three years without those Fiat cars, then why does it need Fiat? Chrysler could create its own new cars in two-three years.

But Chrysler has its orders from the President’s Office, and it goes foreign or goes down.

This leaves Ford, which will survive for the American auto industry. Ford hasn’t taken any government money. It has a growing reputation for quality cars and a growing product portfolio that includes new small cars and hybrid cars. And it still builds the nation’s best-selling vehicle, the Ford pickup. The company is led by an engineer, not a finance man, which might explain why it’s better at actually getting things done. Ford might need government loans if the industry’s business stays in a state of collapse, but the company will fight to protect its stockholders—unlike GM—because so many of its stockholders are named “Ford.”

As proof of confidence, my wife bought 1,000 shares of Ford (at $1.90 each) and is up $1 a share as I write this.

I believe Ford can hold 15 percent of the market and perhaps grow—and the government-sponsored GM may hold 10 percent. The foreign manufacturers from Japan, Korea, Germany, and possibly, Italy will hold the remainder, but most of the cars they sell here will be built here. The better jobs, the value-added jobs in engineering, design, tool building, and decision-making, will be in their home countries. That’s the price of losing. But Ford will continue to exist a free American company.

Perhaps some day a new American car will arise. A company called Tesla is trying to build electric cars on the West Coast, but will need huge grants from the government to survive. After all, more than 2,000 auto companies were created in this country over the last century. That will be for another decade and new wave of creators.

For now, we still have Ford.

 

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Comments (7)
Production versus Consumption
7 Sunday, 19 April 2009 11:06
J. R. Hettish
I find the act of fault finding rather amusing. As I see it we're in for some interesting times. This is the country where the people have been indoctrinated to believe we could "have it all". We could buy things we didn't really need at incredibly low prices and continue to have a high standard of living. Of course keeping the low prices and free-market competition continues to drive prices lower minute by minute. The consumers continue to rejoice until they no longer have a job. Most Americans are not ready to accept the income and lifestyle of the average Chinese factory worker yet we keep sending all our cash to them and they continue to send us product. A large portion of American families seems to have a problem with outgo exceeding income just like the American economy in general. If the emphasis was on production instead of financial manipulation we might not be experiencing this angst.

Is there anyone to blame? Sure, lots of people. Greed is supposed to be an important part of a capitalistic system but greed has no limits, no altruistic basis. Greed leads some of us to take advantage of others in the name of our personal financial gain. The president may have a new "Office of People-Who-Are-Smarter-Than-You" but its quite likely those people really don't have any good ideas on how to repair the automitive industry and I doubt anyone reading AEIR's BLOGS does either. That includes me. Personally, I am capable of being long on criticism and short on solution.

I think we'll continue to hear more about free trade and the perils of protectionism right up until the time the announcement comes, "Title to the United States has been transfered to it's new owner, XXXXXXX".

You may use your own imagination when it comes to determining who that new owner might be.

John Hettish
Just another small business owner
Ecoboost engines
6 Friday, 17 April 2009 22:39
Paul Ponsone
The next generation of engines, the Ecoboost turbocharged models, are going to be the "right stuff" for the coming times. EPA future polution standards won't be a problem for these engines
Government Control
5 Friday, 17 April 2009 13:10
Rich Walton
Good article, Jerry! The government can control what is produced by the companies it owns, but not what is purchased by the consumer - at least at a profit. Of course, if the government makes a bad decision, they can always go ahead and buy overpriced cars that nobody wants. It will be interesting to see what the people-who-are-smarther-than-us can do with auto companies that were ruined by the laws passed by our own Congress and the lack of oversight of these laws by Congress. It is ironic that the some of our auto companies are being taken over by the people that helped put them out of business!
Sloan, Kettering and womanhood.
4 Friday, 17 April 2009 10:44
Jose P. Niell, MD
Alfred Sloan and Charles Kettering are among the greatest liberators of women. They directed the engineers of GM to create and electric mechanism to start the engine of the car with the the turn of a switch rather than moving that heavy and dangerous crank that was used before and that only the strongests men could muscle. That gave women a freedom we could not imagine then and now. Sloan and Kettering made more for the advance of women in the world than all the vociferous proclamations of NOW.
Auto Industry
3 Friday, 17 April 2009 10:29
Drdeth
I agree that the current auto industry is corrupt. It is called UAW. I worked in this ridiculous group. I watched as employees were allowed to treat their supervisors with disrespect, drink/do drugs on the job, not show up for work, show up to not work, and sleep in the bathroom or in their car on extended breaks. The whole time this is happening, termination of these people was almost impossible, cars were literally falling apart on the line, people were fighting in the plants, the employees were making incredible amounts of money that their foreign counterparts exploited in cheaper production costs. Many of these people were paid for years at 90% of their salary and never stepped one foot in the plant.

Management is to blame for this, instead of taking a tough stance and facing the pain, they chose to continue to be bullied by UAW and let the company pay the price.
ford share
2 Friday, 17 April 2009 10:11
GIL Mondoux
YOUR WIFE IS REALLY SMART INVESTOR I WOULD BY SHARE FROM A COMPAGNY HOW LOST $17.5 BIL LAST YEARS AND LAST YEARS THEY ALMOST WENT DOWNLITTLE TIP FOR YOU
BULL SH.T MIGHT GET YOU TO THE TOP BUT IT WON'T KEEP YOU THERE
GOOD LUCK WITH YOUR SHARE HAHAHA
Auto Industry
1 Friday, 17 April 2009 09:46
Paula Kees
The auto industry is one of the largest causes of cancer. Every gas pump has a sign on it that says so. The current auto industry is corrupt, controls congress and does things that hurt our society. It is bad. The NEW auto industry is comprised of 48 new electric car companies. They have been stopped, blockaded and delayed at every turn by Detroit, the oil lobby and elected officials that are in their pockets. The NEW auto industry can replace every single job that the old auto industry is losing! But congress is delaying letting the new auto industry get started and the gap in the cross over is going to cost hundreds of millions to our economy. There are over 6 federal funds to launch the NEW car industry but all applicants to those funds have been frozen in their tracks, some for almost 5 years. An early stage venture cannot afford to wait even weeks, much less months or years. The bad guys know that they can kill off every new car company simply by saying: “Oh yes we will review that right quick” but then just putting them in a drawer and waiting until all if their staff quits from inaction and non-payment. No VC or bank will fund a car company, they do not understand them and so they shun them. The only way a new car company can get funded is through federal funds and the good-old-boys know this. If you are a citizen, you need to call and write your elected officials and remind them of the results of inaction: they will get voted out of office and their political party will fail… unless you like getting cancer…

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